Aesthetics International Association
Education Classes

Successful people have much more in common with one another than merely success. Every great achievement follows a plan. Setting and achieving a goal is a relatively simple process. While it can be simple or complex in nature, it is strictly a matter of following a plan, applying the necessary resources, then anticipating and navigating through the obstacles that arise. This seminar covers the specific skills, behaviors and choices that can empower you to effectively make plans and achieve goals. Learn how to find and attract the opportunities and resources that will lead you to your goals. Everything you want exists—and is available! You can absolutely get to where you want to be from where you are. It is a matter of having the proper plan, resources and making good choices. Join this motivational seminar and set yourself on the path to having a greater influence on your destiny.

William Strunk is the publisher of Dermascope Magazine, founder of WES Publishing Co., founding partner with Avalon Media Group and a partner with The International Congress of Esthetics & Spa. As an entrepreneur for over 30 years, as well as an author and lecturer, Strunk conducts motivational seminars and results-oriented workshops on successful business practices. Having started his first business as a teenager, he shares successful behavioral practices that are not taught in business schools, but are rather learned from a lifetime devoted to motivational training and developing relationships with hundreds of other successful entrepreneurs.

Everyone keeps telling you that you must be engaged in social media to grow your business. While this is becoming more true all the time, being mindful of communicating with your specific, individual clients through measurable media and getting back to the basics is best for optimal growth. McKenney shares how to communicate your message to a specific audience as part of your marketing strategy. He explains how to use both the tried and true and online methods while being mindful of your busy schedule, customer service and bottom line.

Mark A. McKenney is a spa, skin care and massage enthusiast with a personal passion for wellness and all of its components. He honed this passion for wellness as a career when he worked for the Upledger Institute in South Florida as an educational representative, facilitating a complementary and integrative medicine curriculum for massage therapists and body workers around the United States and Canada. McKenney currently works as a media consultant for Dermascope Magazine in both traditional and interactive media, working on various digital projects in sales and writing reviews on spas and products. He is a consummate connector of people, and is digitally connected almost 24 hours a day!