The International Congress of Esthetics and Spa, Dallas 2014

Medical Esthetics Seminar

Room: World Cup

Sunday, May 4, 2014

2:00 p.m. to 3:00 p.m.
How Legislation Will Affect Medical Esthetics

by Susanne S. Warfield

This presentation raises your awareness of introduced legislative initiatives that could affect your salon or spa’s ability to provide “medical esthetic” services. Warfield discusses the types of legislative bills that have already passed in other states. Get valuable information to protect your future and the medical esthetic service options you provide. This seminar covers how to:

• Identify the medical legislative agenda
• Understand the corporate practice of medicine
• Recognize yourself and your business as stakeholder
• Plan your involvement to protect your future

The COA has approved this class for 1 CECOA

3:15 p.m. to 4:15 p.m.
The Next Step in Your Career, From Salon to working with a Physician

by Susanne S. Warfield

For many estheticians, working with a physician in a medical setting can be a challenge. The first step is to understand your role. Warfield begins by examining the scope of practice issues, and what you can and cannot do. She then compares training and education standards to help develop your job description. Learn how to prepare for your first job interview in a medical setting.Warfield also compares and contrasts the differences between working in a salon and working with a physician. She debunks misconceptions, clarifies the differences of your licensed scope of practice in a salon versus a medical setting, and explains the expectations that physicians may have of you. Any esthetician interested in working in the medical field cannot afford to miss this presentation!


The COA has approved this class for 1 CECOA


Susanne S. Warfield is president and CEO of Paramedical Consultants, Inc., a consulting, publishing and association management firm. Warfield has been an esthetician for 33 years, is NCEA Certified, holds both CIDESCO and ITEC diplomas and has worked for over 13 years in a dermatology practice in New York City. She has authored over 450 articles and 15 books for the consumer, medical and skin care sectors. Warfield is the recipient of the prestigious 2013 Crystal Award from Les Nouvelles Esthétiques & Spa.

Wellness: Mind and Body Seminar

Room: General Session Area

Sunday, May 4, 2014

2:00 p.m. to 3:00 p.m.
Integrating Wellness Into Your Spa Menu: Trending the Next 2-5 Years for Financial Success!

by Holli Beckwith

In this interactive seminar, we are taking a look at wellness concepts, trends, services, talent scouting and customer service to ensure financial success for your spa over the next 2-5 years! Learn how to create a signature wellness concept that speaks to the unique elements of your spa and your spa menu. Get familiar with the latest wellness “buzz” words, slogans and trends. Join us to discuss how to:

  • Look East while brainstorming Western wellness ideas
  • Make wellness more mobile and increase your customers by 30 percent
  • Transform your clients’ biology through wellness integration
  • Stop “selling” and start marketing wellness
  • Morph your spa menu from old news to WOW!
  • Create signature wellness concepts
  • Determine the value of an hour (services, upgrades and home care recommendations on your spa menu)

The class immediately following this seminar integrates nutritional coaching ideas into the wellness concept. Join me for more fun and success tips! While brainstorming, we will learn about how to get the most out of our foods and our lives!


3:15 p.m. to 4:15 p.m.
Incorporating Nutritional Coaching Into Your Spa: The Path to Vibrant Health and Longevity!

by Holli Beckwith

After looking at wellness trends and integrating them into your spa menu, we focus on the most important wellness concept: nutritional coaching! Let’s assess your clientele and their demographics, and take steps to personalize your spa menu to include wellness services that cleanse, balance and build the body inside and out through nourishment, illness prevention, immune system support and brain health! Join our discussion on the following topics:

  • Integrating nutritional coaching and educating your clientele for profit
  • Eating to promote wellness
  • Nutritional coaching as a basis for outer beauty and as a complement to massage, facials, hair and nail services
  • Morphing nutritional wellness coaching into the spa menu

This session shows you how to be your clients' go-to source of information for the most crucial aspect of their health and well-being!


Holli Beckwith has more than 25 years of experience in the industry. She is a bridge in the world of wellness, cosmetology, massage, fitness, yoga, Qigong, nutritional coaching, spa consulting and designing spa concepts on both a national and international level. Beckwith is now closely integrating the idea of natural healing and boosting life through anti-aging. She is currently producing a line of raw, organic chocolate.

Medical Facilities Spa and Wellness Seminar

Room: Stanley Cup

Sunday, May 4, 2014

2:00 p.m. to 3:00 p.m.
Finding the Right Physician to Partner With Your Facility
by Jay A. Shorr and Mara Shorr

Success in any salon or spa must be accompanied by growth. Whether you are looking to add a nurse practitioner, esthetician, medical assistant or physician, you must understand when it makes sense to bring another provider into your business. Find out:

-How to decide which type of practitioner is the right fit for your own practice
-How to conduct the proper search for that individual
-What should and should not be delegated once that person is hired
-How to know if it is time to hire another practitioner

This session provides guidance on how to determine when it is time to grow, and the best way to grow.

3:15 p.m. to 4:15 p.m.
Safety, Health, Security Fraud and Embezzlement in Your Business
by Jay A. Shorr and Mara Shorr

Do you know how to properly maintain a safe and crime-free workplace? Learn about the various types of safety concerns, potential violations with the Occupational Safety and Health Administration (OSHA), ways to prevent theft and how to find out if it is happening in your practice. This discussion also details how to ward off potential embezzlement scenarios involving your clients, staff, vendors and partners. This presentation covers a variety of preventative measures you can implement into your business.


Jay A. Shorr is the founder and managing partner of The Best Medical Business Solutions, assisting esthetic businesses and medical practices with their operational, financial and administrative health. He is also a professional motivational speaker, an advisor to the Certified Aesthetic Consultant program and a certified medical business manager.

Mara Shorr serves as the vice president of marketing and business development. She is a national speaker and a Level II and III Certified Aesthetic Consultant, utilizing knowledge and experience to help clients achieve their potential.