Cutting Edge Salon/Spa Business Seminar
The Path to Loyal, Long-term Clients and Maximum Profit
Sheraton Hotel – WORLD CUP
Monday, May 6, 2013
| 2:00 p.m. - 3:00 p.m. Maximize Your Relationship With Your Clients |
|
|
by Diane Buccola Establishing a great relationship with your clients is essential to the success of your business. To nurture this connection, it is important to understand the demographics of your clientele, encourage your employees to share their insight, understand how to use social media and identify the core values of your business. Buccola addresses how to evaluate and maximize key elements that impact your relationship with your clients:
|
|
| 3:15 p.m. to 4:15 p.m. Take Your Esthetics Business to the Next Level |
|
|
by Diane Buccola Growing your business and staying competitive requires taking certain proactive steps. This seminar addresses the following:
Learn how to effectively manage these elements of your business to gain an edge and stand out from your competitors!
Diane Buccola has been a licensed esthetician in California since 1998. After selling her day spa in 2004, she opened her own practice, and now frequently works as a consultant and trainer for estheticians. Buccola also manages the popular SpaBizBoard, an online message board for estheticians and other spa professionals. She is the director of the National Aesthetic Spa Network for California. |
|
Image Seminar
Arlington Convention Center - General Session Area
Monday, May 6, 2013
| 2:00 p.m. - 3:00 p.m. Airbrushing: How to Use an Airbrush to Increase Profits |
|
|
by Pamela Hackeman Airbrush makeup has revolutionized the world of makeup, and this seminar offers insight on how to get started in the airbrush makeup industry. Understand the pros and cons of airbrushing, and the equipment and supplies needed to create a signature flawless airbrush finish. The airbrush technique is an innovative and advanced approach to makeup application. It offers a precision and illumination that is not easily achieved with typical sponge and hand methods. Hackeman demonstrates the essential techniques for using an airbrush to create a beautiful and professional looking application. 
Pamela Hackeman is the owner of a skin care salon and a makeup artist/instructor at Make-up Designory in Burbank, CA. She has been teaching for over 13 years, and has spoken on skin care and makeup in Japan, Thailand and South Africa. Her makeup artistry experience includes retail, runway, commercial, film and print. Hackeman is also a certified shiatsu therapist, and offers color healing and herbal therapies in her practice. She is a contributing writer for Les Nouvelles Esthétiques & Spa magazine. |
|
| 3:15 p.m. to 4:15 p.m. Eyelash Extensions |
|
|
by Quyen Nguyen Eyelash extensions are the hottest new trend in salon/spa services. Watch as eyelash expert Quyen Nguyen demonstrates how to apply lash extensions in under 40 minutes. This unique method ensures fast application time, lash fullness and lasting durability. Lash extension services increase profitability for the technicians that offer this service, and increase revenue for the salon/spa. 
Quyen Nguyen is the founder and CEO of Évalash, Inc. She started her own salon at the age of 19, and currently owns a day spa. After venturing to find a product that could change a woman’s appearance and make her feel more confident, Nguyen developed Évalash, a silky, lightweight and comfortable yet durable type of eyelash extension. |
|
| 4:15 p.m. to 5:00 p.m. Build Your “Celebrity” Status as a Nail Technician |
|
|
by Millie Haynam Do you know what it takes to attract celebrity clientele for your nail artistry business? Find out the secrets of today’s best celebrity manicurists, and how you can launch or boost your career in the exciting field of celebrity nail artistry. Create an effective marketing plan and build an eye-catching portfolio of your work. Get your dream career started today! 
Millie Haynam is a sought after educator, consultant and writer in the spa and skin care industry. She has developed educational and training programs, coaching technicians, salon owners, distributors, sales consultants, manufacturers and their educators. Haynam is also founder of the blog Adventures of a Pro Beauty Girl, where she coaches other beauty professionals to achieve their personal and professional success. She is currently a regular contributor on Nail Talk Radio. |
|
Medical Facilities, Aesthetic and Wellness Center Track
Sheraton Hotel – Stanley Cup
Monday, May 6, 2013
2:00 p.m. to 4:00 p.m. | |
|
Are you a physician or medical facility owner interested in venturing into aesthetic and wellness programs? Attend this discussion and discover how to create, implement and market aesthetic and wellness programs. It’s time to say goodbye to “pampering” and hello to wellness. Become one of the leading medical facilities by offering aesthetic/wellness programs that maximize your revenue and profits while increasing guest/patient satisfaction and retention. Focus on preventative care, pre- and post-operative treatments and wellness. The following issues are addressed: |
|
4:15 p.m. to 5:15 p.m. | |
|
Attend and discover easy steps on how to multiply your revenue though functional medicine, cosmetic procedures, holistic modalities and wellness programs. The following topics are addressed:
If you are looking for innovative ways to maximize your revenue, offer unique positioning or gain a competitive edge, you owe it to yourself to attend! This session is ideal for physicians, spa directors, managers or anyone who wishes to elevate their success! Q & A time following the lecture.
Dori Soukup is an executive coach, author, professional speaker and the founder of InSPAration Management. She speaks at conventions all over the world and hosts public and private seminars. Her Spa BizTools and strategies have helped thousands of spa professionals experience exponential growth and profits. |
|
|
For safety reasons, strollers and children under 12 are not allowed
|
|||||||||