Generating retail sales in your spa is imperative to a prosperous business. Creating retail revenue stems from providing guests with the feeling of both exclusivity and inclusion, while at the same time giving them education and knowledge. Friendly yet professional strategies are required, along with the ability to tell an interesting story—your story. Attend this session to learn to collaborate with your vendors, think like partners and create mutual retail success! 
Successful retailing requires:

• A full toolbox of marketing ideas 
• Retail training
• Strategic vendor partnerships
• Excellent vendors
• Exceptional products

Group bookings are not just for the bridal industry. Think outside the box and connect with hotels, resorts, clubs and more in your community to tap into additional revenue for your spa. Book groups of all sizes—from five guests to 100! Preliminary planning stages are imperative to group booking success, and timing is everything. This session is ideal for any manager/owner who wants to expand their business with group bookings.

Successfully booking groups at your spa requires the following:

• Identifying the various groups you are targeting and how to market to them
• Knowing who and/or what department to connect with in an organization
• Understanding the needs of the hotel’s clientele, group/convention or club/association members
• Understanding the budget of your target groups

Lynn Curry is a certified management consultant at Curry Spa Consulting LLC, specializing in feasibility, development and profit improvement programming for luxury spas. She opened Spa Grande at Grand Hyatt Wailea in Maui, and later served as spa director at Hyatt Regency Pier 66. Curry was the senior vice president at Natural Resources Spa Consulting for 14 years, and has been the project manager for over 40 spas throughout her consulting career.

by Susanne S. Warfield

Before you make a large financial investment for the latest and greatest new piece of equipment on the market, there are several factors you should consider to avoid making a costly mistake. Warfield shares essential advice on how to accurately evaluate whether or not to buy a new device. She covers questions you must ask the item’s manufacturer, potential liabilities, issues you should review with a risk manager—and whether you are even able to use the device within your scope of practice.

The COA has approved this class for 1 CE

by Susanne S. Warfield

Do you ever wonder what you should do if a client faints or suddenly becomes ill? Or if someone experiences an allergic reaction and has trouble breathing? What if a client suffers a cardiac emergency? This presentation reviews what standards of care may be expected of you, even if you are not currently trained in First Aid or CPR/AED. Burns and reactions are the most common incidents we see in our industry, and knowing the right action to take in such circumstances can make a significant difference in the final outcome. Warfield shares an overview of some possible injuries that may occur in a spa or medical spa setting, along with First Aid treatment, risk management, legal considerations and follow-up guidelines.

The COA has approved this class for 1 CE

Susanne S. Warfield is NCEA certified and holds CIDESCO and ITEC diplomas. She has more than 30 years of experience and is a leading expert on business, legal and liability issues that affect physician and esthetician relationships. Warfield has authored more than 400 articles and 15 books for the consumer, medical and skin care sectors.