EDUCATIONAL CONFERENCES

IMAGE – SUNDAY

IMAGE – SUNDAY

BALLROOM D1 @ 11:00 A.M.

FROM LASH CLIENT TO SIX-FIGURE LASH BOSS

BY: LONICE STOKER

• Strategies to become a six-figure lash artist
• Marketing tips to attract new clients
• Elevating the client experience
• Keep clients coming back for more
• Maximize residual income

Lonice Stoker is a four-time award-winning master esthetician and spa owner with eight years of experience in the esthetics world. She has served over 2,000 clients, helping them to achieve lash and skin goals while improving self-confidence and mental health through esthetics.

BALLROOM D1 @ 2:00 P.M.

BROWS SHOULD BE SISTERS NOT TWINS: LIVE DEMO

BY: KELLEY BAKER

  • Discover Kelley’s signature brow style
  • Learn the techniques that give flawless brows every time
  • Uncover the principles of brow symmetry
  • Tips and tricks for perfect brows
  • Experience why Kelley is Hollywood’s top choice!

Over the last two decades, Kelley Baker not only built a 5-star clientele but also a coveted product line. She was the first in the brow category to gain a following and attention on social media, and the first to start the conversation and post “Before & Afters”—her brow pictures even became memes before we knew the meaning. She became everybody’s brow expert, the girl-next-door brow expert, not just the Hollywood brow expert, and her unpretentious attitude endures. Her artistic side activated her entrepreneurial side as she saw a need to empower other artists, which led her to teach her sold-out masterclasses for the last 10 years across the globe. Today, her engaging social media provides tips and tutorials on everything from how to use her products to how brows frame the face.

BALLROOM D1 @ 3:30 P.M.

ELLEVATE YOUR LASH LAMINATION: LIVE DEMO

BY: KASIA BARAN

  • Why just a lash lift when it can be lash and brow lamination!
  •  Pros and Cons: rods vs shields and adhesive vs balm
  •  Troubleshooting when you mix and match solutions
  • Understanding your chemicals
  •  Maximize your performance to increase your profits

Kasia Baran was born and raised in Poland and has been a licensed cosmetologist since 2004. Due to muscular dystrophy, she had to give up doing hair and find another niche in the beauty industry. After a horrible experience that almost made her lose her eyesight, Kasia started lash extension in 2009 and found another passion in everything
lashes and brows. She has served as an educator and speaker for brands including Aveda, Schwarzkopf, Lavish Lashes, Everlasting Brows, Fashion Brows, Elleebana, and The International Association of Brow Artists (IABA). Kasia is the owner of DALLASH, founded in 2016.

FACE – SUNDAY

FACE – SUNDAY

BALLROOM D2 @ 11:00 A.M.

THE POWER OF HOLISTIC MASSAGE: LIVE DEMO

BY: MO TREZISE

  • How to holistically deliver skin results via massage
  • Learn the basics and anatomy of the lymphatic system
  • Address inflammation and premature signs of aging
  • DEMO:  a beginner’s technique for lymphatic drainage
  • Q & A session

Mo Trezise is a Holistic Esthetician possessing additional licensure as a Massage Therapist and Holistic Health Practitioner, with a background in Traditional Chinese Medicine. She specializes in facial massage and a holistic approach to results driven treatments without the use of machines. Solely utilizing holistic modalities of hands-on techniques including massage, lymphatic drainage, and gua sha, the key philosophy of her practice is that a healthy connection of mind-body-spirit will radiate beauty.

BALLROOM D2 @ 2:00 P.M.

HOW TO RECOGNIZE AND REPAIR A COMPROMISED SKIN BARRIER

BY: NERIDA JOY

  • Learn skin analysis techniques they don’t teach you in beauty school
  • Recognizing and understanding what a skin barrier really is
  • How to treat and guide your clients to a healthy skin barrier
  • How to make your facial treatment tools makes sense to you
  • How to feel empowered as a Skincare professional
    Knowledge = Confidence

Renowned esthetician Nerida Joy has performed more than 100,000 facials in her over 45-year international career and is known for the way she transforms her clients’ skin by pinpointing specific concerns and designing custom treatment plans to deliver fast results. She has been named one of the top facialists in the country by SELF magazine and was the only esthetician – along with 49 dermatologists – to be listed as a Skin Expert by ELLE. Nerida has been featured in over 80 prestigious beauty publications worldwide and serves on the Brain Trust for NEWBEAUTY magazine.

BALLROOM D2 @ 3:30 P.M.

BOUJEE SECRETS TO TIGHTENING, BRIGHTENING & CLARIFYING: UNLEASHED: LIVE DEMO

BY: ASHLEY HANLON

  • Tap into the power and profits of combining multiple modalities
  • Advanced hands-on techniques for galvanic, facial cupping, gua sha, enzyme infusion, high frequency, LED, and micro-current
  • How to add in custom peel mixology and serum cocktails
  • Incorporating premium upgrades into treatments
  • Proper pre- and post-care techniques

Ashley Hanlon is a licensed esthetician, lead educator, and product developer. As a published contributing author and industry speaker, Ashley’s role at Herbal Skin Solutions specializes in supporting her fellow estheticians, offering the most comprehensive and on-going resources in the professional esthetics industry, backed by science-driven product solutions and experienced support teams. From product concept on to creation, Ashley and the Herbal Skin Solutions team are here to help you achieve the ultimate results through cultivating sacred self-care rituals that work harmoniously to serve your skin, your spirit, and do good for the planet

BODY – SUNDAY

BODY – SUNDAY

BALLROOM D3 @ 11:00 A.M.

ROLLERSAGEHYANGA: LIVE DEMO

BY: ANABEL DE LA VEGA

  • Methods to relax the senses and promote mental relaxation
  • Ways to soothe the skin
  • How to exfoliate dead skin
  • What can help depression and insomnia?

Anabel De La Vega is a certified licensed Full Specialist and Massage Therapist Instructor in South Florida, as well as a herbologist, author, and international guest speaker. De La Vega has more than 27 years of experience in the beauty field and has conducted educational seminars and demonstrations around the world. Her experience in Ayurvedic and Chinese medicine, and her experiences with Asian and Indian facials and massage techniques, encourages her to proudly share her knowledge with you.

BALLROOM D3 @ 2:00 P.M.

SAFE BRAZILIANS FOR ALL: LIVE DEMO

BY: MELISSA BLACK

  • Application techniques for minimizing discomfort 
  • Proper positioning for best results
  • Sanitation protocols
  • Modifications for positioning with limited mobility clients 

Melissa Black is the owner of Bombshell Salons and Candy Coat Beauty, with locations in Richmond, VA, Las Vegas, NV, and West Hollywood, CA. As a Master Aesthetician and PMU artist, she has been in the industry for more than three decades. Melissa has dedicated her knowledge to building brands and developing techniques with a proven track record of success in the world of aesthetics and business.

BALLROOM D3 @ 3:30 P.M.

THE VITAL ROLE OF THE LYMPHATIC SYSTEM: LIVE DEMO

BY: TINA ABNOOSI

  • Understanding the lymphatic system
  • Support that leads to client retention
  • Maximize profits by enhancing clients’ life functionality
  • Dietary recommendations for a healthy lymphatic system
  • Providing essential services that help lymphatic circulation

Tina Abnoosi infuses over four decades of multidisciplinary expertise into her role as founder, president, and CEO of TAMA Research. A licensed esthetician and electrical engineer with 40 years of experience in electrical and magnetic component design, Abnoosi combines engineering with extensive microcurrent and holistic knowledge to create novel electrotherapy applications and solutions. After losing her daughter to cerebral palsy, Abnoosi launched TAMA as a “love letter,” fusing her skills in engineering, energy work, and skincare into products and services embracing the mind-body connection for total wellbeing. As an inventor across disciplines, she continues to pioneer new modalities that focus on prevention and vitality rather than symptom management.

BUSINESS – SUNDAY

BUSINESS – SUNDAY

BALLROOM D4 @ 11:00 A.M.

SELL MORE ON TIKTOK AND IN-HOUSE

BY: TREY TANELLA & HOLLY TANELLA

  • Sales strategy on TikTok
  • Get 30% of your revenue through email
  • Double your sales in the spa

Holly Tanella, founder of BOHO Alternative MedSpa, is a trailblazing celebrity esthetician revolutionizing skincare with her natural approach. With more than one million TikTok followers, she advocates “Beauty starts from within.” Specializing in pigmentation and anti-aging, Holly is the best in the biz, according to Dermascope Mag (2021). As a Hydrafacial master, educator, and brand ambassador for AnteAge and Vivace, she’s reshaping the industry. With three international awards, including Holistic Esthetician of the Year (2019), Holly sets a new standard in holistic skincare.

Trey Tanella, the CEO of BOHO Alternative Med Spa, is as adept at biohacking as he is at business. At the helm of the health and beauty industry, Trey and his wife, Holly, lead BOHO Alternative Med Spa with a unique blend of business acumen and a passion for wellness. Under their leadership, BOHO has grown a loyal following by focusing on education and hospitality.

BALLROOM D4 @ 2:00 P.M.

MASTER YOUR MESSAGE, MASTER YOUR MARKETING

BY: NAYAMKA ROBERTS-SMITH

  • Modern in-person marketing strategies and branding blueprints  
  • Clarify your unique skill set  
  • How to sell your skills to a hungry audience 
  • Social media guidance 
  • Setting yourself apart from the competition 

Nayamka Roberts-Smith is an award winning esthetician, acclaimed skincare educator and a fountain of knowledge on beauty culture. She’s an internationally known speaker on beauty and women’s issues and has amassed an audience of over 1 million on social media.  She’s been recognized as the most influential esthetician on Twitter by Sprinklr 2020, and has created ad campaigns for Sephora, Target, Glossier and the U.S. Department of Health.

As the eldest daughter to Jamaican-born parents, she uses her cross-cultural big sister energy to make complex scientific skincare jargon, simple, fun and approachable.

BALLROOM D4 @ 3:30 P.M.

SELL MORE ON TIKTOK AND IN-HOUSE

BY: TREY TANELLA & HOLLY TANELLA

  • Sales strategy on TikTok
  • Get 30% of your revenue through email
  • Double your sales in the spa

Holly Tanella, founder of BOHO Alternative MedSpa, is a trailblazing celebrity esthetician revolutionizing skincare with her natural approach. With more than one million TikTok followers, she advocates “Beauty starts from within.” Specializing in pigmentation and anti-aging, Holly is the best in the biz, according to Dermascope Mag (2021). As a Hydrafacial master, educator, and brand ambassador for AnteAge and Vivace, she’s reshaping the industry. With three international awards, including Holistic Esthetician of the Year (2019), Holly sets a new standard in holistic skincare.

Trey Tanella, the CEO of BOHO Alternative Med Spa, is as adept at biohacking as he is at business. At the helm of the health and beauty industry, Trey and his wife, Holly, lead BOHO Alternative Med Spa with a unique blend of business acumen and a passion for wellness. Under their leadership, BOHO has grown a loyal following by focusing on education and hospitality.

IMAGE – MONDAY

IMAGE – MONDAY

BALLROOM D1 @ 11:00 A.M.

BROWS SHOULD BE SISTERS NOT TWINS: LIVE DEMO

BY: KELLEY BAKER

  • Discover Kelley’s signature brow style
  • Learn the techniques that give flawless brows every time
  • Uncover the principles of brow symmetry
  • Tips and tricks for perfect brows
  • Experience why Kelley is Hollywood’s top choice!

Over the last two decades, Kelley Baker not only built a 5-star clientele but also a coveted product line. She was the first in the brow category to gain a following and attention on social media, and the first to start the conversation and post “Before & Afters”—her brow pictures even became memes before we knew the meaning. She became everybody’s brow expert, the girl-next-door brow expert, not just the Hollywood brow expert, and her unpretentious attitude endures. Her artistic side activated her entrepreneurial side as she saw a need to empower other artists, which led her to teach her sold-out masterclasses for the last 10 years across the globe. Today, her engaging social media provides tips and tutorials on everything from how to use her products to how brows frame the face.

BALLROOM D1 @ 2:00 P.M.

FROM LASH CLIENT TO SIX-FIGURE LASH BOSS

BY: LONICE STOKER

  • Strategies to become a six-figure lash artist
  • Marketing tips to attract new clients 
  • Elevating the client experience
  • Keep clients coming back for more 
  • Maximize residual income 

Lonice Stoker is a four-time award-winning master esthetician and spa owner with eight years of experience in the esthetics world. She has served over 2,000 clients, helping them to achieve lash and skin goals while improving self-confidence and mental health through esthetics.

FACE – MONDAY

FACE – MONDAY

BALLROOM D2 @ 11:00 A.M.

HOW TO RECOGNIZE AND REPAIR A COMPROMISED SKIN BARRIER

BY: NERIDA JOY

  • Learn skin analysis techniques they don’t teach you in beauty school
  • Recognizing and understanding what a skin barrier really is
  • How to treat and guide your clients to a healthy skin barrier
  • How to make your facial treatment tools makes sense to you
  • How to feel empowered as a Skincare professional
    Knowledge = Confidence

Renowned esthetician Nerida Joy has performed more than 100,000 facials in her over 45-year international career and is known for the way she transforms her clients’ skin by pinpointing specific concerns and designing custom treatment plans to deliver fast results. She has been named one of the top facialists in the country by SELF magazine and was the only esthetician – along with 49 dermatologists – to be listed as a Skin Expert by ELLE. Nerida has been featured in over 80 prestigious beauty publications worldwide and serves on the Brain Trust for NEWBEAUTY magazine.

BALLROOM D2 @ 2:00 P.M.

THE POWER OF HOLISTIC MASSAGE: LIVE DEMO

BY: MO TREZISE

  • How to holistically deliver skin results via massage
  • Learn the basics and anatomy of the lymphatic system
  • Address inflammation and premature signs of aging
  • DEMO:  a beginner’s technique for lymphatic drainage
  • Q & A session

Mo Trezise is a Holistic Esthetician possessing additional licensure as a Massage Therapist and Holistic Health Practitioner, with a background in Traditional Chinese Medicine. She specializes in facial massage and a holistic approach to results driven treatments without the use of machines. Solely utilizing holistic modalities of hands-on techniques including massage, lymphatic drainage, and gua sha, the key philosophy of her practice is that a healthy connection of mind-body-spirit will radiate beauty.

BODY – MONDAY

BODY – MONDAY

BALLROOM D3 @ 11:00 A.M.

SAFE BRAZILIANS FOR ALL: LIVE DEMO

BY: MELISSA BLACK

  • Application techniques for minimizing discomfort 
  • Proper positioning for best results
  • Sanitation protocols
  • Modifications for positioning with limited mobility clients 

Melissa Black is the owner of Bombshell Salons and Candy Coat Beauty, with locations in Richmond, VA, Las Vegas, NV, and West Hollywood, CA. As a Master Aesthetician and PMU artist, she has been in the industry for more than three decades. Melissa has dedicated her knowledge to building brands and developing techniques with a proven track record of success in the world of aesthetics and business.

BALLROOM D3 @ 2:00 P.M.

ROLLERSAGEHYANGA: LIVE DEMO

BY: ANABEL DE LA VEGA

  • Methods to relax the senses and promote mental relaxation
  • Ways to soothe the skin
  • How to exfoliate dead skin
  • What can help depression and insomnia?

Anabel De La Vega is a certified licensed Full Specialist and Massage Therapist Instructor in South Florida, as well as a herbologist, author, and international guest speaker. De La Vega has more than 27 years of experience in the beauty field and has conducted educational seminars and demonstrations around the world. Her experience in Ayurvedic and Chinese medicine, and her experiences with Asian and Indian facials and massage techniques, encourages her to proudly share her knowledge with you.

BUSINESS – MONDAY

BUSINESS – MONDAY

BALLROOM D4 @ 11:00 A.M.

MASTER YOUR MESSAGE, MASTER YOUR MARKETING

BY: NAYAMKA ROBERTS-SMITH

  • Modern in-person marketing strategies and branding blueprints  
  • Clarify your unique skill set  
  • How to sell your skills to a hungry audience 
  • Social media guidance 
  • Setting yourself apart from the competition 

Nayamka Roberts-Smith is an award winning esthetician, acclaimed skincare educator and a fountain of knowledge on beauty culture. She’s an internationally known speaker on beauty and women’s issues and has amassed an audience of over 1 million on social media.  She’s been recognized as the most influential esthetician on Twitter by Sprinklr 2020, and has created ad campaigns for Sephora, Target, Glossier and the U.S. Department of Health.

As the eldest daughter to Jamaican-born parents, she uses her cross-cultural big sister energy to make complex scientific skincare jargon, simple, fun and approachable.

BALLROOM D4 @ 2:00 P.M.

SELL MORE ON TIKTOK AND IN-HOUSE

BY: TREY TANELLA & HOLLY TANELLA

  • Sales strategy on TikTok
  • Get 30% of your revenue through email
  • Double your sales in the spa

Holly Tanella, founder of BOHO Alternative MedSpa, is a trailblazing celebrity esthetician revolutionizing skincare with her natural approach. With more than one million TikTok followers, she advocates “Beauty starts from within.” Specializing in pigmentation and anti-aging, Holly is the best in the biz, according to Dermascope Mag (2021). As a Hydrafacial master, educator, and brand ambassador for AnteAge and Vivace, she’s reshaping the industry. With three international awards, including Holistic Esthetician of the Year (2019), Holly sets a new standard in holistic skincare.

Trey Tanella, the CEO of BOHO Alternative Med Spa, is as adept at biohacking as he is at business. At the helm of the health and beauty industry, Trey and his wife, Holly, lead BOHO Alternative Med Spa with a unique blend of business acumen and a passion for wellness. Under their leadership, BOHO has grown a loyal following by focusing on education and hospitality.