Main stage
Go to Sunday Main Stage
MONDAY, APRIL 29
9:30 a.m.
Welcome Ceremony
by Kristina Mazzenga
Join us in gaining confidence at the Main Stage this morning!
Kristina Mazzenga is a published and professional writer, editor, social media specialist, and public speaker from Pittsburgh, PA. Her concentration lies in the health and beauty industry, an industry which she is very heavily involved. Kristina previously worked with Les Nouvelles Esthetiques & Spa Magazine as the social media guru and continues her professional career in the beauty industry to this day. She danced for the NBA’s Miami Heat for three years and is now a professional cycling instructor.
9:40 a.m.
Make A Connection: Customer Care and Combating Loneliness In A High-Tech Society (LECTURE)
by Sherrie Tennessee
In this age of high-tech and low touch, spas will have to provide more than just exceptional customer service. The next generations of spas must create opportunities that establish customer care, client connections, and build relationships. Seize your chance to serve your clients as more than day makers, but life enhancers!

Make a breakthrough! Learn to connect with clients on a new level through this insightful lecture!
Sherrie Tennessee is the Education Director of SpaSOS, where she conducts Spa Management, Wellness, CBD and Customer Service focused training. Sherrie is a licensed massage therapist, nail tech, spa owner, speaker, professor, educator, and author. She is currently completing a Ph.D. and holds a Master of Business Administration with a concentration in marketing and entrepreneurship.
10:10 a.m.
Five Reasons to Start Dermaplaning: A Powerhouse Treatment for Your Skin Care Arsenal (DEMO)
by Rikki Kusy
Discover for yourself the great results clients everywhere are getting from just one dermaplaning treatment. Combined with other anti-aging modalities, dermaplaning becomes a real powerhouse in your arsenal of skin care services that produces the younger looking skin clients are looking for.

See why dermaplaning is the perfect add-on or stand alone treatment for youthful looking skin!
Rikki Kusy has over 25 years experience in training and education. She holds esthetics licenses in Arizona & California. She Founded Arizona Aesthetics Association in 2006 in order to provide monthly networking and continuing education events to esthetics professionals and students in Arizona. Her training programs are one of a kind and are truly comprehensive in their multi- faceted approach to student success.
10:50 a.m.
Innovative Ingredient Technology: The Latest Advancements in Performance Skin Care (LECTURE)
by Michael Pugliese
This comprehensive lecture will cover 2019’s cutting edge ingredients, including the study of epigenetics and the link between the environment and the skin. Learn why the skin’s microbiome is so important for the treatment of acne and rosacea, and gain a deeper understanding of cellular communication in the skin.

Get ahead of the curve and bring the most advanced ingredients to your practice!
Michael Pugliese is a spa industry icon with over 30 years dedicated to spa, health & wellness initiatives. An international spa experience designer, massage therapy instructor, holistic health practitioner, product company owner & lifelong student, Kim has dedicated her body of work towards natural healing methods & herbal remedies, including CBD advocacy, experiential educational events & programs.
11:20 a.m.
MODERN MAKEUP: MANAGING CLIENT EXPECTATIONS IN THE SOCIAL MEDIA AGE (Demo)
by Beke Beau
Instagram, YouTube and other social media platforms have had a dramatic impact on how makeup professionals and their abilities are perceived by the beauty service buying public. Not only have these images and videos fueled a global passion for using makeup, but they have also created an expectation that may not be realistic or flattering for your client. Learn how to find balance between what your client is requesting and what is achievable beyond PhotoShop and filters!

Makeup artist and educator Beke Beau breaks through the Instagram feed to show you what clients really want!
Beke Beau is a multi-award winning makeup artist who started her career in New York City. In addition to working with her VIP clientele, she has been nationally recognized for her exquisite bridal work and signature private lessons, as well as her popular Makeup for Mature Women (™) workshops. Beke is also the founder and lead educator of the Paint School of Makeup, launched this year in Philadelphia.
12:00 a.m.
Random Acts of Marketing: The Right Way to Spend Your Marketing Budget (LECTURE)
by Clay Jacobson
No more “Random Acts of Marketing!” With so many ways to market online, how do you ensure that your marketing budget and time are being spent in the right areas? Learn the “Core Four” components that MUST be a part of your marketing strategy.

Stop wasting your marketing budget and learn to market with a purpose!
Clay Jacobson is an experienced marketing consultant and speaker with a track record of measurable success. With storytelling and teaching as his core skills, Clay has been able to teach thousands of spa owners, doctors, and medical practices both domestically and internationally how to take control of their online reputation and turn their marketing dollars into revenue in this digital age.
Go to Sunday Main Stage